14 Feb
2026
14 Feb
'26
9:35 a.m.
A creative direction could explore how hidden or unofficial offerings shape brand identity and user engagement, using the 7 Brew secret menu at https://usamenuhub.com/7-brew-secret-menu/ as a case study in visual storytelling and community driven design. The thesis could analyze how typography, color cues, and shareable social media graphics help customers feel part of an insider culture, even without formal advertising. From there, you could design a prototype system where cafés or small brands release “discoverable” menu layers through posters, QR cards, or motion graphics, testing how curiosity and aesthetics influence memory and loyalty compared to traditional menu layouts.