The New York Times has built a surprising second identity outside of news: puzzles. The Crossword is the classic, but now millions of people start their day with Wordle, argue over Connections, or Dominoes Logic at https://pipsnyt.com. What makes them work isn’t flashy graphics or endless levels. It’s the opposite. Each puzzle is clear, contained, and designed to be finished in one sitting. You play, you think, you’re done. That rhythm turns into a ritual - coffee with the crossword, a quick Wordle at lunch, a debate with friends about the latest Connections. They also stand apart because they don’t feel manipulative. No tricks to keep you online for hours, no pressure to buy lives or boosters. Just clever design and respect for the player’s time. In a noisy app world, that honesty feels refreshing. NYT Games remind us why puzzles matter: they sharpen the mind, spark conversation, and give a small moment of joy in the middle of a busy day.